https://www.micksutter.com/home daily 1.0 2023-03-29 https://www.micksutter.com/about daily 0.75 2021-11-05 https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/1617658292638-LI96CV99CWAVAKP4UOCV/IMG_5500.jpeg About - Mick knows how to articulate what others either can’t or won’t. While that’s gotten him in trouble at times, it’s been a boon to clients with ill-defined brands. During his seven years at Huge, Mick bootstrapped the region’s integrated marketing practice working with brands like Brooks Running, Centura Health, John B. Sanfilippo & Sons, The Home Depot, Sotheby’s International Realty and TikTok. Prior to Huge, he was SVP/Creative Director at Arnold, overseeing creative on clients like McDonald's, BBC America, Amtrak, Molson Coors and SAP. Mick’s work has been recognized by Cannes, the Clios, ADC, One Show, Webbys, Shortys, Communication Arts, Effies and more. You can find the more formal run-down here. https://www.micksutter.com/hooha daily 0.75 2021-09-13 https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/1629819980105-JQXR1KC44QIHXISZ40W7/broken.png Hooha - Think tech isn’t sexist? Try finding a tampon at SXSW. After walking the floor of one of the most celebrated tech conferences in the world, Steph Loffredo, a social media director at Huge, was appalled to find a broken, coin-operated dispenser in the women’s restroom. We thought that was bullshit and decided to do something about it. One year later, Steph went back to SXSW to launch Hooha. https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/1629484308542-FNL4FN59MC7R7N2UBN5M/SXSW_1.jpg Hooha - Free tampons via SMS. No quarters needed. Hooha dispenses with a simple, anonymous text. No crank to jam or knobs to break. Plus, it knows when it’s empty and sends a message when it needs to be refilled. https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/1629730551626-9QA1JMSNORFUQSO0K9P5/Screen%2BShot%2B2019-11-15%2Bat%2B8.52.57%2BAM.png Hooha https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/1629730198628-70NH5O64H8R3Q0K1UQ8K/hooha_1.jpg Hooha https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/1629816943251-HEQLMB9QWEZBLFHXWTP1/hooha-dispenser-2.jpg Hooha https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/1629820158240-TX2TCXJHRWBPA64OD91L/hooha_2.jpg Hooha https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/1004c905-fb4f-495d-9228-296de256acfe/change.png Hooha https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/3e3d85d5-747e-46c7-ac4a-37967085f2c3/granny.png Hooha https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/39989d79-b20d-4887-8809-8b8af7ac4f92/momjeans.png Hooha https://www.micksutter.com/brooks daily 0.75 2022-10-27 https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/1629841542654-A092EEIHTEFE6MVZQKTG/piggybank2.png Brooks - $200k for your thoughts. We asked runners to submit the world-changing ideas Runfulness gave them and established a fund to make them happen. Our social community picked the finalists and a jury of social impact leaders selected the winners. https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/1631033328839-14R1TKS0C1OM8FC7IUJ9/RunfulnessSite3.png Brooks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/1629905174753-0LS7RKJZBCNQ4R708ZMF/natasha.png Brooks - Our grand prize winner was Natasha, whose UK-based nonprofit supports reforestation efforts worldwide. https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/5f713505-73b6-4f8d-b3ef-14e5540fe2ca/RunfulnessInstaStory_042320_MM2.png Brooks https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/f7fbd2e2-bb97-458f-9d8b-a3abea421de1/RunfulnessInstaStory-optionb-03.png Brooks https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/2b0355c5-4a70-4211-b3cb-ce57a2d48de3/RunfulnessInstaStory_optionb_02.png Brooks https://www.micksutter.com/ruby-royale daily 0.75 2023-01-05 https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/1629980579072-DZRQBN2WMW5UG6J71UH2/latrice_tin.png Ruby Royale - Step aside, Cupid. Valentine’s Day is steeped in tradition. A dated, exclusionary tradition. If true love doesn’t conform to any kind of norm, why should we? So we partnered with an influencer who embodied all of love’s rich complexity: Latrice Royale. A fan-favorite from RuPaul’s Drag Race, Latrice’s warmth, confidence and style made for the perfect brand ambassador. https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/1629984146955-20LQBQWC50KKI78QGM6Y/image-asset.png Ruby Royale The love was real. Our effort marked one of the first times a drag artist headlined a mainstream marketing campaign. And people took notice. https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/1629985379937-8D5BIFQ5MAZRNVQJZ365/soldout.png Ruby Royale - Within 10 days, Ruby Royale temporarily sold out on Amazon. The campaign netted 64.5M impressions and well-surpassed our sales goals. You can read more in AdAge, Campaign and LBB. https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/98771537-44f6-4551-b73c-3c3587737414/QVC.png Ruby Royale - And we made some media history. Latrice became the first person ever to appear in drag on QVC. https://www.micksutter.com/period daily 0.75 2021-09-13 https://www.micksutter.com/tiktok daily 0.75 2021-09-13 https://www.micksutter.com/centura daily 0.75 2021-11-29 https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/b311968b-f421-4783-934f-1d045dedf9d8/cheering.png Centura https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/d6db7ef2-af7f-4d5d-a36e-2d1d6ca92e1f/Cast.png Centura https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/d363c53f-ba86-4177-9099-86028bf59597/Compassion.png Centura https://www.micksutter.com/lyft daily 0.75 2021-09-13 https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/1630269098066-A4AQZRFR1C28MCXY38FV/UI.png Merry Mode - Catch one if you can. We made sure the Lyft app was in the holiday spirit too by updating the UI to show the cars in real time. https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/1630269598195-R1FWSUO6AQUYD1WBG79Z/Lyft%2B-%2BInstagram%2BPost%2B-%2B800px%2Bw%2BHairline.jpg Merry Mode - Jolly inside and out. We also decked the interior of the cars for the season. Plus, riders could belt out their holiday favorites thanks to an iPad stocked with carol karaoke. https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/1630257532068-MK023BA6YZB6XJNP3Z94/MerryMode_Press_logos.jpg Merry Mode - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/1630270108099-VI92DSUKALGKA00DWJ2C/ABC.png Merry Mode - Thousands of requests. Millions of impressions. Lyft’s most successful local activation in history. As soon as the cars hit the streets, they were a social and local media sensation while also getting trade and lifestyle press. Merry Mode far eclipsed its goal with demand for the rides higher than Lyft had ever seen in the city. https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/a71ace3b-d593-41d2-9ea8-cfd9e553a732/Lyft_stills_logo.jpg Merry Mode https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/4f7afd5e-c5b9-43d4-9b9b-61d72495d8d7/Lyft_stills_bluehooddetail.jpg Merry Mode https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/2eb1cb64-14c9-4177-91c3-82a419cc20fb/Lyft_stills_red.jpg Merry Mode https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/05e1bec6-f8e7-4f3f-a051-5037e69c5860/Lyft%2B-%2BAll%2BThree%2BCars%2B-%2B800px.jpg Merry Mode https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/f260bcea-dff3-457c-9d7a-9bc6243a666a/Lyft_stills_interior.jpg Merry Mode https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/9e0e6cb4-226b-4c3b-a2f6-5e943d2b0270/karaoke.png Merry Mode https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/6557d43f-0a02-466b-8dce-7aa942560fde/sing.png Merry Mode https://www.micksutter.com/fsa daily 0.75 2022-11-23 https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/1631038379954-FDUFY0A7DG9E0TMD5VQT/Adam+Ruins+College+-+Microsite+-+Gari+Cruze.jpg FSA - It’s not what you say, it’s how you say it. While the Dept. of Ed had tried to dispel the widespread myths around financial aid before, their most succinct and successful tool to date had been a pdf which they posted to their social channels. Very few students downloaded (much less read) the pdf. That said, all the content was there—it just needed a far more compelling format. Adam Ruins Everything was the perfect fit. The popular College Humor and TruTV series was well loved among teens and 20-somethings for its sardonic ability to deconstruct complicated and controversial issues. https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/1630962388396-CW5YZHYGWIR63FWBT5UA/AdamYouTube.png FSA - An engaging primer on financial aid. A 21% increase in applications. Within days of being posted on CollegeHumor’s YouTube page, the video received over two million views. More importantly, FAFSA completions increased 21% versus the year prior. We had hoped the partnership would continue, but the DeVos administration had other ideas. While the video is no longer live, Adam Conover is now working with the Obama’s Higher Ground Productions on a Netflix series called “The G Word” that explores the workings of the government. https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/634b31b9-ac07-4ce7-8406-1bf9a66e2a2f/11_02_16_t2.jpg FSA https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/286cd253-bc98-4e48-a406-c4da992b1a0b/creditmyth.png FSA https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/1630963599147-OGFKD5H9445FHZOCSTAV/11_09_16_fb.jpg FSA https://www.micksutter.com/senior-vs-senior daily 0.75 2021-09-16 https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/9bb0c819-d1c5-4ead-8595-2ce138ffb186/10.05-getold_SvS_instagram.jpg Senior vs Senior https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/1d6e96ac-9ec7-4702-bfc0-7d5e42bbcbef/09.27-getold_SvS_instagram.jpg Senior vs Senior https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/85de1eed-5c05-494c-bb37-342b1b47fed8/09.29-getold_SvS_instagram.jpg Senior vs Senior https://www.micksutter.com/resume daily 0.75 2022-11-18 https://www.micksutter.com/work-dad daily 0.75 2021-09-16 https://www.micksutter.com/freshworks daily 0.75 2022-11-18 https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/398b4303-b80d-438e-9a0f-6ffa0534beb8/GJ.png Freshworks https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/3b89fe73-c774-4e12-b40d-801a1e1de441/GJNY.png Freshworks https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/61216388-083e-4d3c-bdf3-4a92c05d5226/GJLondon.png Freshworks https://images.squarespace-cdn.com/content/v1/601f032cbf34eb004be40b49/50aab229-5abf-41aa-9a68-bb4894fabc45/GJBangalore.png Freshworks